BRIEF 3: FILM MARKETING

BRIEF

A cross-media production to market and promote a new film in a genre (or sub-genre/hybrid) of your choice.

Create print marketing materials for a new film and associated audio/ audio visual or online material to promote the same film. 

You should create a cross - media production for an independent film company (e.g. DNA or Bold Films) targeting a global adult audience of 25-44 year - olds.

The cross - media production must not include a complete short film, film sequence or trailer. 

Task 1: Print

Create a DVD or blu-ray front and back cover and two posters for theatrical release in different countries promote your new film.

length: 4 pages ( note: the font and back cover count as one page)

AND 

Task 2:

b) Audio - visual

A sequence from a new mainstream radio or television news, current affairs or chat programme to promote your film to its target audience.

Length: 2 minutes - 2 minutes and 30 seconds